Find Your Perfect Fit
UK sizing for polo shirts, sweaters, hoodies and trousers — with fit tips so you order right the first time.
Our golden rule
When in doubt, size up. If your measurement sits between two sizes, or you prefer a relaxed, comfortable fit, choose the larger size. It's far easier to roll up a sleeve than to force a shirt that's too tight — and it helps you avoid returns.
1Polo Shirts, Sweaters & Hoodies
All upper-body styles use standard UK men's/unisex sizing. Measure around the fullest part of your chest, with arms relaxed at your sides.
Polo Shirts
Regular fit| UK Size | Chest (in) | Chest (cm) | Fit |
|---|---|---|---|
| XS | 32–34" | 81–86cm | Slim |
| S | 35–37" | 89–94cm | Slim |
| M | 38–40" | 97–102cm | Regular |
| L | 41–43" | 104–109cm | Regular |
| XL | 44–46" | 112–117cm | Relaxed |
| XXL | 47–49" | 119–124cm | Relaxed |
| 3XL | 50–52" | 127–132cm | Relaxed |
Sweaters & Jumpers
Regular fit| UK Size | Chest (in) | Chest (cm) | Fit |
|---|---|---|---|
| XS | 33–35" | 84–89cm | Slim |
| S | 36–38" | 91–97cm | Slim |
| M | 39–41" | 99–104cm | Regular |
| L | 42–44" | 107–112cm | Regular |
| XL | 45–47" | 114–119cm | Relaxed |
| XXL | 48–50" | 122–127cm | Relaxed |
Hoodies & Sweatshirts
Regular/Oversized fit| UK Size | Chest (in) | Chest (cm) | Fit |
|---|---|---|---|
| XS | 34–36" | 86–91cm | Regular |
| S | 37–39" | 94–99cm | Regular |
| M | 40–42" | 102–107cm | Regular |
| L | 43–45" | 109–114cm | Roomy |
| XL | 46–48" | 117–122cm | Roomy |
| XXL | 49–51" | 124–130cm | Oversized |
| 3XL | 52–54" | 132–137cm | Oversized |
2Trousers & Joggers
UK trouser sizes are based on waist measurement in inches. Measure around your natural waistline — where your trousers normally sit — not sucked in.
Trousers / Chinos / Joggers
Waist sizing| UK Size | Waist (in) | Waist (cm) | Hip (in) |
|---|---|---|---|
| 28 | 28" | 71cm | 35" |
| 30 | 30" | 76cm | 37" |
| 32 | 32" | 81cm | 39" |
| 34 | 34" | 86cm | 41" |
| 36 | 36" | 91cm | 43" |
| 38 | 38" | 97cm | 45" |
| 40 | 40" | 102cm | 47" |
3How to Measure Yourself
Use a soft tape measure, wear light clothing, and keep the tape snug but not tight.
Chest
Wrap the tape around the fullest part of your chest, under the arms and across the shoulder blades.
Waist
Measure around your natural waistline, roughly an inch above your belly button, where trousers sit.
Hip
Measure around the widest part of your hips and seat, keeping the tape level all the way round.
Inseam
Measure from the crotch seam down to the bottom of the ankle along the inside of the leg.
4Stuck Between Two Sizes?
Always round up. A slightly bigger fit is comfortable and forgiving; a slightly small one restricts movement, shrinks further after washing, and is the #1 reason for returns.
Especially for hoodies and sweaters worn over other layers.
Woven trousers have almost no stretch — always round up on waist size.
Chest charts assume an average build; go one size up if you're muscular or broad-shouldered.
All our fit notes above assume a true-to-size fit — go up one size for a looser silhouette.
5Quick Answers
What if I'm exactly between two sizes?
Always choose the larger size. It's more comfortable and gives you flexibility for washing shrinkage and layering.
Do these sizes match EU or US sizing?
These are UK sizes. UK and US men's sizing generally match; EU sizing typically runs one size larger in label (e.g. UK M ≈ EU 50).
Will cotton items shrink after washing?
Cotton polos, sweaters and hoodies can shrink up to 3–5% on first wash. Sizing up gives you a buffer — always wash cold and avoid tumble drying on high heat.
Still unsure of your size?
Compare your measurements to a well-fitting item you already own, or get in touch with us before ordering — we're happy to help you pick the right size.